ABOUT US
BETA TEA
The foundations of Beta Food Inc. were laid in 1978 in Adana as a sole proprietorship on an area of 6 square meters. At the beginning of its activity, the company dealt with the trade of non-food products, to gradually shift its focus towards the food sector, where it managed to establish its presence.
In 1987, it initiated the branding process in the tea sector and, in the same year, became the first company to introduce imported tea and tea bags to Turkey, offering Turkish tea consumers a different flavor. In the 1990s, seizing the opportunity to expand internationally, Beta Food Inc. has established itself among the leading companies in the market with successful tea brands in many countries.
Today Beta Food Inc. operates globally in the tea industry with its four main brands: Beta Tea, Bayce, Champion, and Howdah Brand. Additionally. It also holds a pioneering position in various categories with trademarks such as Beta A'la, Beta Caffito, Betum, Belita, Hacı Ali Lokum, Benuta, and Besta. The company consistently maintains the trust in its brands with utmost care and has expanded into different product categories over the years, producing highly successful products. It provides an exceptional tea drinking experience to its target audience with its quality, flavor, and unforgettable aroma.
According to the 2014 Euromonitor data, Beta Food Inc. has become the 12th largest tea company in the world and Bayce achieved the status of the 3rd largest green tea brand in the world. The company’s trademarks are registered in 90% of the 208 countries worldwide, and in 2016, Beta was declared a “Well-Known Brand” by the Turkish Patent and Trademark Office.
Today Beta Food Inc. operates globally in the tea industry with its four main brands: Beta Tea, Bayce, Champion, and Howdah Brand. Additionally. It also holds a pioneering position in various categories with trademarks such as Beta A'la, Beta Caffito, Betum, Belita, Hacı Ali Lokum, Benuta, and Besta. The company consistently maintains the trust in its brands with utmost care and has expanded into different product categories over the years, producing highly successful products. It provides an exceptional tea drinking experience to its target audience with its quality, flavor, and unforgettable aroma.
Beta Food Inc. is one of the top 10 companies in terms of purchasing the highest quantities at the Sri Lanka Tea Exchange which is the central hub of the tea industry today.
The company continues to serve as the world’s tea embassador, sourcing and offering the finest teas from countries that cultivate tea and handpick their most exquisite leaves. In doing so not only it contributes to international trade but also preserves and popularize the tea cultures of these countries, connecting tea enthusiasts with unique flavors.
